JG Thomson, the Leith-based purveyor and blender of whisky, gin and rum, becomes official spirits partner of biggest-yet East Lothian festival (5-14 August)
J.G. Thomson, the Leith-based purveyors and blenders of award-winning small-batch blended malt Scotch whisky, gin and rum, has been unveiled as the official spirits drinks partner of Fringe by the Sea arts festival in North Berwick from 5 to 14 August.
At Fringe By The Sea, which recently unveiled its biggest programme ever, the JG Thomson core range will be available across the site’s several bars. This range comprises of; Smoky Blended Malt Scotch Whisky, Rich Blended Malt Scotch Whisky, Sweet Blended Malt Scotch Whisky, Citrus Dry Gin, Bold Jamaican Rum.
A special menu of artisan cocktails featuring JG Thomson spirits will also be available at the festival which is expected to attract around 50,000 people. These serves include the G&T By The Sea featuring its Citrus Dry Gin, The Main Stage Cooler featuring its Rich Blended Malt Scotch Whisky and the Bold & Fiery featuring its Bold Jamaican Rum.
In addition, JG Thomson will have its own pop-up shop and tasting bar offering festival-goers the chance to sample its spirits and buy full bottles.
The partnership with Fringe By The Sea comes as J.G. Thomson, which was launched at the end of 2021, rolls out a new marketing campaign. This includes out-of-home advertising around Leith and Edinburgh, advertorials and content in a series of media outlets including Whisky Magazine, Decanter, Cask & Still and Scottish Field Magazine, plus a series of soon-to-be-announced partnerships with influential people and shops around the capital city.